CRM Planning Manager - 8 months FTC

Over deze vacature

How you embrace curiosity daily. • Guide and empower a team of three Senior Specialists to define contact strategies, campaign roadmaps, and creative briefs. • Orchestrate an integrated contact strategy across email, direct mail, and inserts aligned with wider business goals. • Oversee the email calendar and offline channel yearly plans to ensure timely delivery of all campaigns. • Shift newsletter strategy toward value driven storytelling while reducing reliance on promotional offers. • Test and deploy AI capabilities within Braze alongside the CRM Operations Manager for tailored communications. • Build a continuous test and learn culture with Customer Analytics to uncover insights into customer behaviors. How you make your mark. • Elevate personalization across all owned channels to improve engagement, conversion rates, and lifetime value. • Align Central Planning, Product Marketing, and Brand priorities into cohesive cross channel execution. • Optimize segmentations, offer structures, messaging mechanics, and send timing across all customer touchpoints. • Partner with Analytics and Machine Learning teams to build scalable, highly relevant customer experiences. • Provide calm leadership during critical peak periods in November and December to manage real time adjustments. What you bring to the team. • Breadth of CRM experience within a fast paced ecommerce environment. • Experience of direct team leadership and line management experience. • Strong analytical capabilities with a track record of using customer data to shape commercial strategies. • Deep understanding of email and mobile creative requirements, industry trends, and channel best practices. • Proven ability to collaborate cross functionally with Analytics, Creative, Brand, and Commercial teams. • Full professional fluency in written and spoken English. What sets you apart. • Specific prior experience in dedicated CRM planning or integrated marketing planning roles. • Practical experience working with the Braze customer engagement platform. • A degree or formal qualification in Marketing, Business Administration, or a related field.