Digital Marketing Specialist

About this job

Join our international team as a Digital Marketing Specialist. Digital Marketing Specialist supports delivery of the Biomapas marketing plan, with a focus on digital channels. The role delivers and optimizes day-to-day digital activity, including paid campaigns, SEO, the website and email marketing. It is also a broad, hands-on role. Alongside digital, the person will support design, events, internal and external communications, and marketing coordination across a small, growing team. Position requires to be based in Europe. Key areas of responsibility and main tasks Digital marketing: • Run and optimize paid campaigns on LinkedIn and Google Ads, including targeting, A/B testing and tracking spend against budget • Set up and maintain conversion tracking, landing pages and retargeting • Update website content and support on-page and technical SEO • Manage email marketing campaigns, including building, sending and tracking emails such as the monthly newsletter and nurture emails • Manage organic social media day to day • Support general CRM and marketing automation management so leads are tracked properly • Produce regular reports on digital channel and campaign performance against agreed KPIs Marketing and communications support: • Execute marketing tasks in the Marketing Plan and maintain the marketing calendar • Create day-to-day marketing materials in Canva, such as social graphics and simple collateral, and support sales presentation design in PowerPoint • Brief and manage freelance designers on larger creative work, such as event stands, campaign assets and video. • Write, proofread and edit content across different channels • Coordinate events and exhibitions, including logistics, booth and stand materials, and keep marketing collateral stocked • Coordinate marketing activities and brief and work with agencies, freelancers, PR companies, designers and web developers • Support consistent internal and external communications, including internal comms with HR and communication on company initiatives Requirements • Degree in Marketing, Business, Communications or a related field • 3–4 years in marketing, ideally B2B; life sciences or pharma services is an advantage • At least 1–2 years hands-on experience running LinkedIn and/or Google Ads campaigns • Working knowledge of SEO, website CMS (e.g. WordPress) and email marketing tools • Comfortable with analytics and reporting (e.g. GA4) • Experience with CRM, marketing automation or Google Tag Manager is an advantage • Willingness to embrace and learn AI tools for content, campaigns and analysis; existing experience is an advantage • Confident with design tools such as Canva or Figma; Adobe Photoshop, Illustrator and video editing are an advantage • Strong MS Office skills (Word, Excel, PowerPoint, Outlook) • Fluent English, written and spoken • Strong organization and ability to prioritize across many tasks • Strong attention to detail and reliable delivery • Clear communication and writing skills • Hands-on and proactive; happy to pitch in across the team Benefits • Professional growth and career opportunities • International team and environment • Bonus based on annual performance • Personal accident and business trip insurance • Additional health insurance • Remote/home based • Complimentary health and wellness benefits • Rewarding referral policy • Workplace establishment allowance (fully remote) • Team building, global meetings