Digital Product Manager - CRO & Optimization
About this job
We are looking for a Digital Product Manager specialised in CRO, experimentation and digital optimisation to join our Digital Product team. This is a hands-on Product role combining product management, analytics, CRO and basic technical knowledge. The ideal candidate will be able to identify opportunities, define and prioritise initiatives, run A/B tests and work closely with UX and Development to improve the ecommerce experience. The role requires basic front-end knowledge, particularly HTML, CSS and some JavaScript, to independently configure simple A/B tests, campaign content and small website changes. It is not a developer role. CORE JOB RESPONSIBILITIES • Own digital product initiatives from discovery through implementation and optimisation • Identify conversion and customer-experience opportunities using data and customer insights • Define, prioritise and manage CRO and A/B testing initiatives • Configure and monitor experiments and analyse results to drive product decisions • Use tools such as GA4, Adobe Analytics, Contentsquare and Power BI to understand customer behaviour and ecommerce performance • Work closely with UX/UI, Development, Analytics and Marketing teams • Coordinate development teams and external partners and ensure initiatives move forward • Make basic front-end changes and configurations, including HTML/CSS, simple JavaScript, XML, campaign content, content slots and experimentation setups • Work within the SFCC ecommerce environment, understanding its main customer-facing components and configurations • Identify friction across key journeys such as search, navigation, PLP, PDP and checkout • Continuously optimise the customer experience based on data and experimentation Requirements • 3–6+ years of experience in Digital Product Management, CRO, ecommerce or a similar role • Strong experience in CRO, A/B testing and experimentation • Strong analytical mindset and experience with digital analytics tolos • Good understanding of ecommerce and customer journeys • Basic practical knowledge of HTML and CSS, XML with some JavaScript understanding • Experience working with Product, UX and Development teams • Strong ownership, communication and stakeholder-management skills • Fluent professional English • Collaborative and proactive attitude • Previous experience with SFCC, Optimizely/AB Tasty/GrowthBook, Contentsquare is a nice-to-have • Knowledge of retail/fashion ecommerce environment and AI-related digital tools will be considered a plus Benefits • An International, fresh and dynamic working environment • Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares • Training & Development platform and paths • Discount on our products both online and in stores • Flexible Compensation platform Don’t miss your chance to join a progressive and sustainable global company, which is constantly looking for new challenges and opportunities to grow in a competitive and tough market. Guess promotes a people-first workspace, where their well-being and their development are part of the history and the success of the brand. Do you think we’re a good match for you? Apply now to be part of our family!