Freelance - Brand Activations & Pop Ups Project Manager

About this job

**IMMEDIATE START** Lead the planning and execution of brand activations across key international markets with a big focus on U.S The role is responsible for IRL experiences – retail moments, pop ups, fashion events, influencer initiatives and cultural campaigns that drive awareness, social engagement and sales. The ideal candidate has strong experience in fashion background targeting the Gen Z consumer and thrives in a fast-paced environment. They must understand how to translate brand strategy into impactful consumer experiences whilst remaining on-brand and in budget. A strong understanding of the U.S market is key. Key Responsibilities • Manage activation timelines, budgets, production schedules and vendor relationships with external companies • Lead end to end delivery of campaigns, pop ups, retail activations, experimental events & influencer campaign partnerships • Adapt global concepts for regional relevance Globally • Collaborate with Heads of Brands, social, PR, Ecom and Merchandising/trading teams to ensure company wide integrated execution. • Ensure all activations reflect brand identity, storytelling and customer experience standards • Negotiate contracts and manage external partners to deliver against objectives and budgets • Own a black book of contacts /agencies / freelancers to work across multiple projects • Track KPIs including brand engagement, earned media, social reach, on site traffic and overall ROI. • Deliver post campaign analysis and recommendations for future activations • Monitor industry trends, competitor activity and emerging cultural opportunities Requirements • Min 5 years’ experience in brand activations, experimental marketing, events or partnerships within fashion/ lifestyle Gen Z brands • Proven experience managing international campaigns and events • Strong project management and budget management skills • Excellent internal comms skills across the wider business • Strong understanding of the Jaded brand DNA • Ability to work flexible hours and travel internationally when required • Experience working with agencies, production partners and creative teams Benefits • 50% Employee Discount • Local Business Discounts (cafés, fitness, beauty etc) • North-West London office location directly located next to good transport links • Casual office dress code (your style of dress is up to you, wear what you feel best in) • Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies) • Regular Office Social Events (e.g. payday socials)