Growth Communications Manager
About this job
About Your Team At Eneba, we’re building a global gaming ecosystem, with our marketplace at its core. As we grow, we have an opportunity to make Eneba a stronger, more recognisable choice for gamers - through campaigns that earn attention, build trust and give people a reason to buy and return. We’re looking for an experienced marketing leader to own that connection across PR, lifecycle marketing and on-site campaigns. You’ll lead specialists who know their channels, bring a clear creative direction and work with teams across the business to turn ambitious ideas into campaigns with measurable impact. There’s a strong foundation to build on and room to shape what comes next. You’ll have ownership of the strategy while staying close to the work: developing concepts, challenging creative decisions and using customer insights to choose where to invest. We’re looking for someone who has delivered through a team and still enjoys getting into the details that make a campaign work. Responsibilities - Own the strategy across PR, lifecycle marketing and on-site campaigns, setting clear priorities that connect brand trust, customer engagement and revenue growth. - Create and lead ambitious campaigns, bringing original concepts and turning them into experiences that work across channels, from first impression to purchase. - Build the business case for your ideas, defining the audience, expected impact, budget, resources and measures of success. - Find growth opportunities in customer behaviour, using funnel data and audience insights to improve conversion, encourage repeat purchases and bring customers back. - Stay hands-on with the creative work, shaping briefs, sharpening messages and challenging copy and visuals to make every campaign stronger. - Build and lead a high-performing team, challenging senior specialists to raise the bar and take their channels further, while developing junior talent into confident, independent owners of their work. - Bring teams together around a shared campaign direction, aligning plans with Product, Performance Marketing, Influencers, Partnerships and other key teams. - Turn company insights and product developments into compelling stories, working with PR specialists to earn relevant coverage and strengthen Eneba’s reputation. - Build AI into how the team works, improving research, creative development and testing while maintaining a high standard for published work. - Balance bigger creative bets with ongoing experiments, using results to decide what to scale, improve or stop. Requirements - A track record of turning original ideas into successful campaigns, with clear examples of concepts you developed, decisions you owned and business results you delivered - backed by data, a clear case for investment and forecasts you measured actual performance against. - Experience building and leading marketing teams, challenging senior specialists, developing junior talent and holding people accountable for results. - Strong creative and commercial judgement, with the ability to recognise a promising idea, make the case for investment and decide what to prioritise. - A hands on approach to leadership, staying close enough to the work to sharpen a concept, improve a brief or investigate why a campaign underperformed. - Experience connecting multiple marketing channels around a shared campaign, audience and business goal. - Confidence working with customer insights and performance data, using customer journeys, segmentation and experiments to improve conversion and repeat purchases. - A solid understanding of CRM and lifecycle marketing and how they contribute to customer engagement, retention and revenue. - An understanding of PR and earned media, and how to work with specialists to build trust and tell stories people care about. Direct PR experience is welcome but not essential. - Practical experience using AI in marketing workflows, with examples of how it improved research, creative development, testing or team productivity. - Strong English communication skills, with the ability to give clear feedback, make a convincing case and align people across teams. What it’s like to work at Eneba - Opportunity to join our Employee Stock Options program. - Opportunity to help scale unique products. - Various bonus systems: performance based, referral, additional paid leave, personal learning budget. - Paid volunteering opportunities. - Work location of your choice: office, remote, opportunity to work and travel. - Personal and professional growth at an exponential rate supported by well-defined feedback and promotion processes. Please attach CV's in English. To find out about how we handle your personal data, make sure to check out our Candidate Privacy Notice https://www.eneba.com/candidate-privacy-notice