Growth Marketer
About this job
*** Please note that to qualify for this role, you must be located in Poland and hold a valid work permit. *** We’re looking for a T-shaped Growth Marketer who can identify and drive opportunities to improve acquisition and conversion across the website, customer journey and growth campaigns. A major part of the role is shaping how our website works as a growth channel: how we communicate our value, structure key journeys and help users move towards the next step. This is a hands-on role combining customer insight, data, UX, CRO, content, messaging and campaign strategy. We’re looking for someone who can spot an opportunity, turn it into a clear initiative or experiment, and take it through execution and results. About us: GetResponse is a SaaS company recognized for its industry-leading email marketing and marketing automation software. We’ve been serving our customers since 1998 and are proud to have 350,000+ SMBs and 1,000+ enterprise customers on board. Main tasks: • shape and continuously improve the website from a customer journey, messaging and conversion perspective. • identify and prioritize opportunities to improve acquisition and conversion across the customer journey. • shape and own acquisition campaigns from strategy through execution, measurement and iteration. • define campaign audiences, propositions, messaging, customer journeys and the right mix of channels and touchpoints. • develop and run CRO and growth experiments based on clear hypotheses. • use customer research, behavioral insights and quantitative data to understand what drives or blocks conversion. • get hands-on with research, messaging, content, copy and experiment concepts where it helps us move faster. • work with PPC, Design, Sales, Analytics, Product and other specialists to deliver initiatives. • support selected projects around activation and free trial-to-paid conversion. • use AI actively across research, analysis and execution, while maintaining a high-quality bar. You may be a perfect fit if you have: • experience owning growth initiatives with measurable acquisition or conversion outcomes. • experience shaping and improving websites from a customer journey, messaging and conversion perspective. • experience shaping and delivering multi-channel acquisition campaigns. • practical experience with CRO, experimentation and hypothesis-driven work. • strong analytical mindset and ability to turn data and customer insight into action. • strong understanding of customer behavior, UX and digital buying journeys. • good understanding of how paid, SEO, content, email and automation can work together. • strong content and messaging judgment, with the ability to write and improve copy yourself and use AI to produce sharp, specific, high-quality output rather than generic marketing content. • experience working cross-functionally while maintaining ownership of the initiative. • strong project management and prioritization skills. Nice to have: • B2B SaaS or another digital/subscription business. • marketing to B2B and enterprise audiences, including longer and more complex sales cycles. • free trial, activation or free-to-paid conversion projects. • marketing automation and lifecycle communication. • customer research, user interviews or behavioral analysis. • AI Search / LLM visibility projects. • CMS or no-code tools. Salary range: • 12 000 - 15 000 PLN gross monthly on contract of employment • 572 - 715 PLN net/man-day on B2B contract Extra perks include:* • we work in a hybrid model for those based in the Tri-City area; employees based outside the area work fully remotely • home office setup – a one-time bonus of up to 1,000 PLN (or equivalent) to help set up your home office space • private medical care for employees and their family members • employee referral program – up to 10,000 PLN for recommending a friend • corporate life insurance • employee pension program (PPE) • wellbeing and mental health culture – mental health helpline, sport card, etc. • modern equipment – most of our teams work on MacBooks • English language classes • internal initiatives like webinars, knowledge-sharing sessions, and more *Some benefits may be available only to talents hired under a contract of employment. Apply and enjoy our fully remote online recruitment process! • Review stage: We’ll check your resumé/CV to screen for various criteria and match your talents with opportunities. • Phone interview: We’d like to get to know you, and vice versa. Let us know why you want to join our team and why you’d be a great fit with us. • Hiring Manager Interview: Show off your skills! Meet your future manager and see what’s in store for you. • Task challenge: Show off your skills! We'll ask you to complete a brief task. We'll suit it to fit your skills and your calendar. • Team & Leadership Panel: Engage with your potential future teammates and leaders in a dynamic discussion, where you can demonstrate your skills and get a feel for our culture. • Offer: If you have what it takes, accept our offer and — welcome aboard! Join our team and be in great company! Magda is the recruiter responsible for this process - if you have any additional questions, feel free to contact her!