Head of Lead Generation (Kompetenza & Datamax AI)
About this job
The Role We’re looking for a Head of Lead Generation — a hands-on growth specialist who can build and execute synchronized outbound strategies across multiple platforms and markets. This role requires a strategic thinker with strong execution skills — someone who can design and manage multichannel outbound campaigns using Amplemarket, LinkedIn automation tools (HeyReach, Aimfox), and Salesforce, while continuously testing, refining, and optimizing for maximum ROI. Requirements Key Responsibilities • Develop and execute the lead generation strategy for Kompetenza and Datamax AI, aligning with business goals and sales targets. • Build and manage outbound sequences across Amplemarket, LinkedIn automation tools (HeyReach & Aimfox), and Salesforce — ensuring synchronization across all systems. • Conduct A/B testing on messaging, targeting, and outreach frequency to optimize conversion rates. • Maintain and manage CRM workflows inside Salesforce, ensuring all leads, activities, and campaigns are tracked accurately. • Partner with leadership to brainstorm and implement creative, out-of-the-box ideas for outbound growth, including new verticals, partner outreach, and webinars. • Manage campaign analytics and performance dashboards to report KPIs and ROI. • Coordinate with the sales team to hand off qualified leads and ensure follow-up consistency. • Continuously research and test new automation and AI tools to improve lead efficiency and scalability. • Plan and coordinate monthly webinars and lead-gen events to drive partner and client engagement. Requirements • 4+ years of experience in B2B lead generation, outbound marketing, or growth automation, ideally within SaaS, tech, or consulting. • Hands-on experience with Amplemarket, LinkedIn automation (HeyReach, Aimfox, etc.), and Salesforce CRM. • Proven ability to build and manage automated multichannel prospecting workflows. • Data-driven mindset with experience in A/B testing and campaign analytics. • Excellent written and verbal communication skills. • Strategic thinker with a “test and learn” attitude — unafraid to experiment and iterate fast. • Strong organizational skills; able to manage campaigns for multiple brands simultaneously (Kompetenza & Datamax AI). Nice to Have • Experience running webinars or partner campaigns for lead generation. • Familiarity with AI-powered sales tools and workflow automation. • Previous exposure to Salesforce AppExchange solutions or CRM-driven B2B SaaS. Benefits What We Offer • Opportunity to shape the growth engine of two innovative AI-first companies. • Freedom to experiment, test ideas, and build automation-first strategies. • Collaborative team culture working directly with executive leadership. • Competitive compensation with performance-based incentives. • Remote-first work culture and the freedom to experiment with ideas.