Marketing Manager (PR, SMM & Content Creation)
Over deze vacature
ABOUT US Cracken is an applied AI lab built by ex-nation-state operators and AI researchers, delivering the world's first Uncensored Vibe Hacking platform that safely amplifies security teams and gives enterprises proven, auditable security resilience. THE ROLE We're looking for a Marketing Manager to own our external voice and build credibility in a highly technical cybersecurity domain. You'll lead three connected pillars: PR, social media (SMM), and content creation. This is a hands-on, high-impact role with real ownership over brand voice, visibility, and thought leadership. WHAT YOU'LL DO Marketing strategy & operations - Execute marketing strategy aligned with business goals - Organize lightweight marketing ops: content calendar, contractors, and timelines - Collaborate directly with founders, product, sales, and design teams - Track performance, prepare monthly reports, and optimize based on metrics Content creation - Turn security research, product features, and engineering work into deep, credible material: technical blog posts, breakdowns, whitepapers, and explainers - Maintain and grow the company blog and website content - Use AI tools to speed up content workflows without losing technical accuracy or brand voice SMM - Build and manage content and media plans across LinkedIn, X/Twitter, blog, and website - Grow a targeted audience of security practitioners, researchers, and enterprise buyers - Build relationships with partners and communities PR & communications - Build and maintain relationships with cybersecurity and tech media - Write and distribute press releases, announcements, and pitches - Identify trends, news hooks, and PR opportunities in cyber and AI, and pitch timely commentary and expert perspectives - Support conference presence, including announcements, live coverage, and post-event content - Coordinate speaking opportunities, podcasts, and interviews for founders and researchers MUST HAVE - 3+ years of experience in Marketing, PR, SMM, Content, or a related hybrid role - Experience in the cybersecurity domain - Demonstrated ability to write technical content (technical blog posts, whitepapers, or deep-dive explainers) - Strong SMM track record with real cases of growing a targeted audience - Hands-on experience with media or press outreach and pitching - Hands-on experience using AI tools for content and marketing workflows - Excellent English copywriting skills - Ability to translate complex technical topics into clear, credible messaging - Proactive, ownership-driven mindset; comfortable operating in an early-stage startup NICE TO HAVE - Experience working with top-tier cybersecurity media (e.g. The Hacker News, Dark Reading, BleepingComputer, SecurityWeek, CyberScoop, Krebs on Security) - Experience with conference and event marketing - Experience with crisis or sensitive-topic communications CHANNELS & TOOLS - LinkedIn, X/Twitter, company blog and website - Media and press outreach, pitching, and media list management - AI-assisted content and marketing tools WHY CRACKEN? - Real-world impact: Technology validated in nation-state operations and grounded in hands-on internal research - Team with a mission: Ukrainian-heavy international team of PhDs, professors, and top-tier industry veterans, driven by intrinsic motivation shaped by real-world adversity - Adaptive roles: We shape roles around exceptional talent; your ownership and drive will define your path - Perfect timing: Operating at the intersection of AI, cybersecurity, and autonomous systems, Cracken is uniquely positioned to win against sophisticated adversaries WHAT WE OFFER - Opportunity to build a global cybersecurity brand from an early stage - Direct collaboration with founders and cyber operators - High autonomy and real ownership - Fully remote and flexible work setup - Competitive compensation