Paid Media Manager

Over deze vacature

Drive Growth Through Data-Driven Paid Media   We're looking for an ambitious and commercially focused Paid Media Manager to join our Group Acquisition Team and play a key role in driving customer acquisition and engagement across multiple international markets.   This is an exciting opportunity for a paid media specialist who thrives on combining strategic thinking with hands-on campaign management. You'll take ownership of paid search activity across a portfolio of markets while exploring opportunities across emerging channels including paid social, programmatic advertising, and AI-driven marketing solutions.   What You'll Be Doing   * Develop, execute, optimise and report on paid media campaigns across multiple markets. * Own paid search strategy and performance for your markets, driving sustainable customer acquisition and commercial growth. * Collaborate with local marketing teams to align channel strategies with market growth objectives. * Analyse campaign and business performance, translating data into actionable insights and recommendations. * Lead campaign measurement, tracking and reporting, ensuring stakeholders have visibility of performance and opportunities. * Drive continuous optimisation through audience targeting, bidding strategies, budget management and testing. * Design and evaluate testing programmes, including incrementality testing, in partnership with data teams. * Build strong relationships with internal stakeholders, agencies and platform partners. * Leverage automation, AI tools and scalable processes to improve campaign effectiveness and operational efficiency. * Stay ahead of industry trends and emerging opportunities within the paid media landscape.   What We're Looking For   * Proven experience as a Paid Media Manager, PPC Manager or similar role in-house or agency-side. * Deep expertise in Google Ads and strong SEM/PPC knowledge. * Experience managing large, complex accounts and delivering against commercial growth targets. * Strong analytical skills and confidence using tools such as Google Analytics 4 and Excel. * Experience utilising automation, scripts, AI tools or AI agents to improve campaign performance and efficiency. * Excellent stakeholder management and communication skills. * Strong project management and organisational abilities. * A commercial mindset with a collaborative approach and attention to detail.   Bonus Points If You Have   * Experience with Meta Ads or other paid media channels beyond search. * Experience in multi-location or location-based businesses. * Background in veterinary, healthcare, pet care or other service-led sectors. * Knowledge of Google Tag Manager, Looker Studio or Power BI. * Additional language skills including French, German, Dutch, Swedish, Norwegian or Finnish. * Experience with Microsoft 365. * Knowledge of BigQuery, SQL, Python or other data analysis tools.   Why Join Us?   You'll be joining a high-performing acquisition team where innovation, experimentation and data-driven decision making are central to success. This role offers the opportunity to make a measurable impact on business growth, work across international markets and help shape the future of paid media through emerging technologies and AI-driven solutions.   If you're passionate about performance marketing, thrive on delivering results, and want to be part of a team that's constantly pushing the boundaries of digital acquisition, we'd love to hear from you.